Roberto Martín assumed control of the family business when he was just 27 years old; right after his father, Alberto, retired in 2005. From an early age, Roberto began to get involved with the running of the company, but it was not until 2002, once he obtained his degree in Business Administration, that officially started working at the company. His appointment as CEO was like a breath of fresh air for the company, as his new modern and dynamic approaches have been a success in the family business.